Is it possible to create LinkedIn content in 3 hours to help elevate your personal brand and visibility?
I encourage you to go for it!
But only if you will remain consistent.
I’ve seen so many people get excited about creating content on LinkedIn. They do it for a month or two, then they disappear.
Here’s the trick: consistency is more important than frequency. It’s not about posting every day—it’s about finding a cadence that works for you and sticking to it over time.
It’s been 3+ years since I’ve been consistent on LinkedIn. In this blog, I am sharing my process to create content.
Define Your Goals and Niche
Before guiding you to create LinkedIn content, it’s crucial to have a clear understanding of your goals and target audience. Are you job searching, selling a product or service, or looking to expand your network? Understanding your “why” will help you create the right type of content and attract your ideal audience.
Create Content Themes and Topics
Organizing your content into specific themes or categories can make the process more efficient. For example:
- 70% Educational Tips: Share insights, best practices, or lessons learned.
- 20% Direct Asks: Promote your newsletter, services, or other offerings.
- 10% Motivational or Personal Updates: Showcase your personality and values.
Leverage Content Tracking Tools
Using tools like Asana can help you organize your content ideas throughout the month. (I hear that Notion is also great for this!) Whenever inspiration strikes—whether during a meeting, while reading, or even in the shower—jot down a quick note in your project management tool. When it’s time to batch create, you’ll already have ideas ready.
Repurpose and Diversify Content Formats
Maximize the content you create by repurposing it across different formats. If you create a long-form video for YouTube, break it down into shorter clips for LinkedIn. You can also revisit older posts, update them, and re-share them—most people won’t remember every post you’ve made! To clip your long form videos into short ones in seconds, use this amazing AI tool Opus Clip.
If you are new to LinkedIn, ensure your profile stands out! Click here for a step-by-step guide to optimizing it.
