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Should I have 2 LinkedIn Profiles If I have 2 Careers?

Wondering if you need two LinkedIn Profiles because you have two jobs? A full-time gig and a side hustle? Ever wonder, “Should I have 2 LinkedIn Profiles”? Creating a second LinkedIn account may seem like a good idea when you have a side business or are looking to make a career change, but it’s not a strategic approach to building your personal brand on LinkedIn…

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The 6 Elements of a Successful LinkedIn Profile

LinkedIn has quickly grown into an integral social media network for every working professional. After all, LinkedIn is used by the vast majority of recruiters when looking for talent and is a place where organizations post millions of jobs. Here are 6 Elements of A Successful LinkedIn Profile you need to master. 1. Headline Your headline will appear directly below your profile picture and is…

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How to Build Your Personal Brand on LinkedIn

Once you have established your profile on LinkedIn, an important next step is to start engaging more broadly within the platform. There are a number of ways to do this. However, simply jumping into the platform is not often the best way. Instead, you’ll tend to get more out of it if you take a more strategic approach. How do you do this? Let’s take…

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The Basics of a LinkedIn Profile

If you are new to LinkedIn, chances are that this site may seem a bit confusing. After all, LinkedIn has significantly grown over the years and has added many features. Understanding LinkedIn starts with understanding your basic profile. Like most social networks, your profile is the first thing you will work with. Let’s take a look at the basics of a LinkedIn profile with some…

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How To Research A Company Before Applying For a Job

If you’re wondering how to research a company before applying for a job (or during your job search) you are in the RIGHT place. Researching a prospective employer is essential to your job search. It goes beyond looking at the organization’s “About Us” section on their website. Knowing the company, industry, and key trends will better position you in drafting an interview-winning resume and acing…

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