What do you do when you want to build your personal brand but your employer doesn’t want you to? This is an issue so many corporate leaders deal with as they begin taking their LinkedIn presence seriously.
Imagine you walk into a store. You see two products that seem almost identical. You’re not sure which one to pick. After a moment of hesitation, you choose one. Why that one? Maybe a friend recommended it, or maybe you’ve seen ads for it online or in your social media feed. Either way, you chose it because you knew something about it. This is why everyone needs a personal brand—it creates familiarity, trust, and ultimately drives decisions.
Once you have established your profile on LinkedIn, an important next step is to start engaging more broadly within the platform. There are a number of ways to do this. However, simply jumping into the platform is not often the best way. Instead, you’ll tend to get more out of it if you take a more strategic approach. How do you do this? Let’s take…
