Imagine you walk into a store. You see two products that seem almost identical. You’re not sure which one to pick. After a moment of hesitation, you choose one. Why that one? Maybe a friend recommended it, or maybe you’ve seen ads for it online or in your social media feed. Either way, you chose it because you knew something about it. This is why everyone needs a personal brand—it creates familiarity, trust, and ultimately drives decisions.

Read More