I’ve figured out the LinkedIn algorithm!! I’ve gained millions of video impressions on my LinkedIn Videos.
What’s even better?
I’m ready to share the exact strategies that have helped me consistently grow my reach.
These tips aren’t just about gaining visibility—they’re about creating videos that people actually engage with.
Let’s dive into actionable steps you can take today to get increase video impressions on LinkedIn:
#1: Boost your LinkedIn video impressions by creating videos specifically for LinkedIn
The first step is to create videos specifically for LinkedIn. Why? Because LinkedIn’s audience is unique, and what works on other platforms might not translate well here. Here’s how you can tailor your videos:
Understand Your LinkedIn Audience: Think about what challenges or interests people in your industry are facing right now. Your videos should provide value to that specific group, whether it’s offering solutions to a common problem or sharing insights they can apply at work. Always align your content with your ultimate goal for being on the platform.
Avoid Cross-Posting: While it’s tempting to reuse content from platforms like Instagram or TikTok, these videos often don’t always resonate on LinkedIn – especially those 1-second reels we are seeing these days on Instagram.
Tip: Before you create your video, ask yourself, “Would I find this video valuable if I saw it during a quick LinkedIn scroll?” If the answer is yes, you’re on the right track.
In a recent YouTube video, I break down what to do when you are repurposing content from another platform.
#2: Keep Your Video Short: 60 to 90 Seconds Is the Sweet Spot
It might seem counterintuitive, but shorter videos often outperform longer ones on LinkedIn. Here’s how to get the most out of your 60 to 90 seconds:
Start Strong: Capture attention within the first 3-5 seconds. Viewers decide quickly whether they want to keep watching, so make sure to deliver a strong opening statement that piques interest.
Stay Focused: Don’t try to cover too much in one video. Focus on one key takeaway or tip, and stick to it.
Avoid Information Overload: Keep the message clear and digestible. A short, concise video that delivers value will leave your viewers wanting more.
Tip: End with a Call-to-Action (CTA) – Encourage engagement by ending your video with a clear call-to-action. Whether it’s asking viewers to comment, share their thoughts, or click through to your website, an engaging CTA can extend the conversation and boost interaction.
New to LinkedIn? Ensure your profile stands out! Click here for a step-by-step guide to optimizing it.
#3: Write Full Captions for Your Post (Don’t Just Repeat the Video)
Did you know that most LinkedIn users watch videos with the sound off? That’s why captions aren’t optional—they’re essential for increasing video impressions on LinkedIn. Here’s how you can ensure your captions work for you:
Keep Captions Clean and Accurate: LinkedIn now has automatic captions, but it’s always good to add your own. Clear, easy-to-read captions keep viewers engaged, even without sound.
Highlight Key Points: Use bold or colour to emphasize important words or phrases. This helps your key message stand out even more.
Take action on these tips today, and you’ll start seeing a difference in your video impressions on LinkedIn.
Tip: Use the caption space to expand on points you couldn’t cover in the video due to time constraints, adding more value and encouraging further engagement.
I share more strategies to increase your LinkedIn video impressions in this video. Click here to watch.
