Leading
Quietly
Newsletter
This newsletter delivers practical strategies to help introverts land $100K–$300K leadership roles and build visibility that attracts speaking engagements, career-defining opportunities, and media features.
Each week, you’ll get actionable insights and proven techniques to strengthen your presence, grow your influence, and showcase your value without burnout or self-promotion fatigue.
From one introvert to another, let’s amplify your impact—our way.
MEET YOUR COACH
Lissa Appiah is the founder of WeApply By building her personal brand on LinkedIn since 2021, she has been able to achieve:
60M+ post views
400 to 60K+ followers in 4 years
Top 20 Career Coach in Canada of 2025
Recognized as a LinkedIn Top Voice of 2024
Featured on CTV News, Rogers Daytime Ottawa, Fortune Magazine, LinkedIn News & The Globe and Mail
100+ speaking engagements and workshops facilitated
Helped 400+ professionals get hired and promoted
Top 15 Coaches In Ottawa In 2025
Canada’s Top 100 Black Women to Watch in 2022
Top 20 LinkedIn Influencers in Canada in 2025
MEET YOUR COACH
Lissa Appiah is the founder of WeApply By building her personal brand on LinkedIn since 2021, she has been able to achieve:
40M+ post views
400 to 50K+ followers
Featured 15x in LinkedIn News
Generated $175K+ on LinkedIn
7x appearances in the Globe and Mail
Recognized as a LinkedIn Top Voice of 2024
Featured on CTV News & Rogers Daytime Ottawa
100+ speaking engagements and workshops facilitated
Helped 400+ professionals get hired and promoted (~100 through LinkedIn)
Canada’s Top 100 Black Women to Watch in 2022 & Canada's Total Mom Pitch Top 100 Semi-Finalist in 2023.