The newsletter that delivers practical strategies to help you build a powerful personal brand that attracts new business and career opportunities. Each week, you’ll get a dose of actionable insights and proven techniques to build, grow and monetize your online presence—while straying true to yourself. From one introvert to another, let’s make some noise—our way!
Lissa Appiah is the founder of WeApply By building her personal brand on LinkedIn since 2021, she has been able to achieve:
40M+ post views
400 to 50K+ followers
Featured 15x in LinkedIn News
Generated $175K+ on LinkedIn
7x appearances in the Globe and Mail
Recognized as a LinkedIn Top Voice of 2024
Featured on CTV News & Rogers Daytime Ottawa
100+ speaking engagements and workshops facilitated
Helped 400+ professionals get hired and promoted (~100 through LinkedIn)
Canada’s Top 100 Black Women to Watch in 2022 & Canada's Total Mom Pitch Top 100 Semi-Finalist in 2023.
Lissa has coached 1000+ professionals helping them land interviews and secure employment with multiple Fortune 500 companies and various levels of government.
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