You’re working hard, putting in long hours, and consistently delivering results. Despite this, the promotions, leadership roles, and career growth you deserve seem out of reach. If you’re wondering how to get promoted at work, you might be making the biggest career mistake of all: believing that hard work alone will pave the way.
Why? Based on Harvey Coleman’s game-changing P.I.E. formula, hard work (or “Performance”) only accounts for a mere 10% of what actually drives career success. So, if you’re relying solely on putting your head down and grinding, you’re missing a whopping 90% of what actually moves the needle. Let’s dive into what really matters and how you can start using it to accelerate your career today.
Understanding the P.I.E. Formula
The P.I.E. formula reveals a crucial truth: career success isn’t just about what you do, it’s about how you position yourself. Here’s the breakdown:
- Performance (10%): This is the quality of your work. Yes, it’s essential, but it’s just the baseline. You can be the most dedicated employee, but if no one knows about your contributions, it won’t get you where you want to go.
- Image (30%): This is your personal brand and how others perceive you at work. Are you seen as a leader? Do colleagues trust and respect you? Your image significantly influences how people interact with you and the opportunities they associate you with.
- Exposure (60%): This is the biggest piece of the puzzle. It’s about being visible to the right people—leaders, decision-makers, and influencers who can open doors for you. If you’re excellent at your job but no one important knows it, you’re severely limiting your career growth.
Why Working Hard Isn’t Enough
So many professionals fall into the trap of believing that if they just work hard enough, their efforts will be recognized. They work hard in silence, assuming that results speak for themselves.
But here’s the harsh reality:
- You get passed over for promotions because someone else was more visible and top-of-mind.
- You don’t get assigned to high-impact projects because your boss isn’t fully aware of your capabilities.
- You miss out on key opportunities because you’re not in the rooms where important decisions are made.
If you’re consistently putting in the work but not seeing the career progression you deserve, it’s time to shift your focus beyond performance and start actively building your personal brand and increasing your visibility.
How to Show Up, Stand Out, and Get Noticed
What can you actually do to ensure your hard work gets the recognition it deserves? Here are some actionable strategies:

- Communicate Your Wins: Don’t assume that people are aware of your accomplishments. Share your successes in team meetings, performance reviews, and even in casual conversations (when appropriate).
- Strengthen Your Personal Brand: Be intentional about how you present yourself. Optimize your LinkedIn profile, actively contribute to industry discussions, and position yourself as a go-to expert in your field.
- Build Relationships with Key Stakeholders: Visibility isn’t just about being seen by anyone—it’s about being seen by the right people. Cultivate relationships with decision-makers, mentors, and sponsors who can advocate for you and open doors.
- Speak Up and Take Initiative: If you tend to be more reserved, challenge yourself to step up in meetings, proactively lead projects, and confidently present your ideas. The more visible and proactive you are, the more people will associate you with leadership potential.
Conclusion
Hard work is undoubtedly essential. It’s the foundation upon which you build your career. But it’s just the foundation. If you truly want to advance, you need to actively build your personal brand and strategically increase your visibility.
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